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1 advertising drive
рекл. = advertising campaign -
2 advertising drive
Большой англо-русский и русско-английский словарь > advertising drive
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3 advertising drive
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4 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
5 drive
1. сущ.1)а) общ. ездаб) общ. прогулка, катание (в экипаже, машине); поездка2) общ. подъездная дорога, аллея ( часто используется как составная часть названия дорог); дорога для экипажей; просека3) общ. гон, преследование ( неприятеля или зверя)There were four drives, or large hunts, organized during the winter. — В течение зимы были организованы четыре крупных охоты.
4) воен. наступление, атака5) общ. спешка, гонка6) общ. (общественная) кампанияto put on [start\] a drive — начать кампанию
to initiate [launch\] a drive for — начинать кампанию
membership drive — кампания по привлечению новых членов (в партию и т. п.)
See:7) общ. энергичные, настойчивые усилия, напористость, настойчивость (в достижении какой-л. цели)Does she have enough drive to finish the job? — Достаточно ли у нее энергии, чтобы закончить эту работу?
Such men seem to lack the drive and confidence needed for public life. — Таким людям, по-видимому, не хватает напористости и уверенности в себе, которые необходимы для общественной жизни.
He has a lot of drive. — Он очень энергичен и настойчив.
8)а) общ. (физиологическое) желание, потребность; влечениеб) псих. стимул, побуждение, внутренний импульсShe has tremendous drive toward success. — Мощный внутренний импульс толкает ее к успеху.
See:9)а) тех. передача, привод, приводной механизмelectric drive — электрический привод, электропривод
б) комп. дисководSyn:2. гл.1)а) общ. везти, перевозить, подвозить (в автомобиле, экипаже и т. п.)She drove me to the station. — Она подвезла меня до станции.
б) общ. ездить; ехатьWe usually drive to the country on Sunday. — Мы обычно ездим за город по воскресеньям.
She drives a car skillfully. — Она ловко управляет автомобилем.
г) общ. быть хорошим или плохим в эксплуатации ( о машине)The car drives well. — Эту машину легко водить, эта машина (хорошо) слушается руля.
2) общ. нестись, мчатьсяThe ship drove across the waves. — Корабль резал волну.
3)а) общ. подгонять, подталкивать; гнать; преследовать (обычно употребляется с наречиями или предложными конструкциями away, back, down, in, off, on, out, up; from, to, toward, through и т. д., указывающими направление)to drive into a corner — загнать в угол; припереть к стенке
б) общ. наступать; устремляться впередOur troops are driving toward the enemy stronghold. — Наши войска устремились к опорному пункту противника.
в) общ. гнатьto drive smb. from [out of\] the house — выгнать кого-л. из дому
г) общ. отбрасывать, теснитьд) общ. гнать, рассеиватьto drive the image out of one's head — гнать от себя [стараться забыть\] этот образ
His words drove all doubts from my mind. — Его слова рассеяли все мои сомнения.
4)а) общ. гнать, нести, перемещатьThe wind is driving the clouds. — Ветер гонит тучи.
The waves drove the ship upon the rocks. — Волны вынесли корабль на скалы.
б) общ. нестись; налетать; перемещатьсяThe rain was driving against the windows. — Дождь барабанил в окна.
The rain drove faster every minute. — С каждой минутой дождь усиливался.
5) спорт. быстро и резко отбивать мяч (в бейсболе, теннисе)6)а) общ. вбивать, вколачивать, забивать (столбы, гвозди и т. п.; может использоваться в переносном смысле); вонзать, загонятьto drive home upon the public mind the evils of perjury — вбивать в людские умы, что клятвопреступление — это зло
б) общ. входить, вонзатьсяThe nail won't drive. — Гвоздь никак не забьешь.
7) общ. проводить, прокладывать (туннель и т. п.)to drive a railway through the desert — строить [проводить\] железную дорогу через пустыню
8) общ. ударять, стукать (кого-л. или по чему-л.)9) общ. побуждать, стимулировать; заставлять, принуждатьHis pride drove him to complete the job. — Гордость заставила его закончить работу.
10) общ. доводить (до какого-л. состояния), приводить (к какому-л. состоянию)to drive mad [crazy\], to drive out of senses — сводить с ума
11)а) общ. перегружать работойThe boss drives her workers hard. — Начальница здорово перегружает своих рабочих.
б) общ. усердно работать, "нажимать"My cottage is not yet finished, but I shall drive at it as soon as the opening of spring will permit. — Мой коттедж еще не готов, но я вплотную им займусь, как только наступит весна.
Don't drive me too hard. — Не наседай [не нажимай\] на меня.
13) общ. тянуть, затягивать, оттягивать, доводить до последнего (время, дело и т. п.)You had better not drive it to the last minute. — Лучше не затягивай это до последней минуты.
* * *. . Словарь экономических терминов . -
6 advertising campaign
рекл. рекламная кампания (комплекс рекламных и сопутствующих мероприятий, осуществляемых с целью продвижения товара на рынке и стимулирования продаж)Syn:* * *осуществление комплекса тщательно спланированных рекламных мероприятий, рассчитанных на определенный период времени, район действий, рынок, круг лиц см. advertising effort -
7 advertising
Werbung, die* * *ad·ver·tis·ing[ˈædvətaɪzɪŋ, AM -vɚ-]n no pl* * *['dvətaIzɪŋ]nWerbung f, Reklame fhe works in advertising — er ist in der Werbung (tätig)
* * *advertising [-zıŋ]A s1. Inserieren n, Annoncieren n2. Reklame f, Werbung f:be in advertising in der Werbung seinB adj Anzeigen…, Reklame…, Werbe…:a) Anzeigenannahme f,b) Werbeagentur f;a) Anzeigenvertreter(in),b) Werbeagent(in);advertising angle werbemäßiges Vorgehen;advertising budget Werbeetat m;a) Werbeabteilung f,b) US Inseratenannahme f (einer Zeitung);advertising expert Werbefachmann m;advertising gift Werbegeschenk n;advertising manager Werbeleiter m;advertising space Werbefläche f* * *noun, no pl., no indef. art.Werbung, die* * *adj.ankündigend adj.annoncierend adj. n.Reklame -n f.Werbung -en f. -
8 advertising campaign drive
Pub. campagne publicitaire ou de publicitéEnglish-French dictionary of law, politics, economics & finance > advertising campaign drive
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9 автокино
Advertising: drive-in -
10 концентрированное рекламное мероприятие
Advertising: advertising driveУниверсальный русско-английский словарь > концентрированное рекламное мероприятие
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11 рекламная кампания
advertising (publicity) campaign; advertising driveBanks. Exchanges. Accounting. (Russian-English) > рекламная кампания
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12 рекламная кампания
advertising campaign, advertising drive, advertizing campaignРусско-Английский новый экономический словарь > рекламная кампания
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13 время в пути на работу и с работы
Advertising: drive time, driving timeУниверсальный русско-английский словарь > время в пути на работу и с работы
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14 время поездки на автомобиле
Advertising: drive time, driving timeУниверсальный русско-английский словарь > время поездки на автомобиле
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15 время проезда на автомобиле
Advertising: drive time, driving timeУниверсальный русско-английский словарь > время проезда на автомобиле
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16 заведение для автомобилистов
Advertising: drive-in (магазин, ресторан, банк где клиентов обслуживают прямо в машинах)Универсальный русско-английский словарь > заведение для автомобилистов
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17 кинотеатр для автомобилистов
Advertising: drive-in theatreУниверсальный русско-английский словарь > кинотеатр для автомобилистов
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18 киоск сквозного проезда
Advertising: drive-through kioskУниверсальный русско-английский словарь > киоск сквозного проезда
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19 киоск со сквозным проездом
Advertising: drive-through kioskУниверсальный русско-английский словарь > киоск со сквозным проездом
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20 мотивационный рефлекс
Advertising: drive reflexУниверсальный русско-английский словарь > мотивационный рефлекс
См. также в других словарях:
Drive time — For the company, see DriveTime. Drive time is the daypart analog to prime time for radio broadcasting. It consists of the morning hours when listeners wake up, get ready, and/or head to work or school, and the afternoon hours when they are… … Wikipedia
advertising campaign — / ædvətaɪzɪŋ kæmˌpeɪn/ noun co ordinated publicity or advertising drive to sell a product … Marketing dictionary in english
Drive (2011 film) — Drive Theatrical release poster Directed by Nicolas Winding Refn Produced by Mic … Wikipedia
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Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… … Universalium
drive — ▪ I. drive drive 1 [draɪv] verb drove PASTTENSE [drəʊv ǁ droʊv] driven PASTPART [ˈdrɪvn] driving PRESPART drive a hard bargain COMMERCE to … Financial and business terms
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advertising campaign — noun an organized program of advertisements (Freq. 1) • Syn: ↑ad campaign, ↑ad blitz • Hypernyms: ↑campaign, ↑cause, ↑crusade, ↑drive, ↑movement, ↑ … Useful english dictionary
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Sonic Drive-In — Infobox Company company name = Sonic Corporation company company type = Public (NASDAQ: SONC) slogan = America s Drive in! It s not just good. It s Sonic good. Sonic s got it, others don t. foundation = 1945 (Shawnee, Oklahoma) founder = Troy… … Wikipedia
